FRANCHISE & PARTNERSHIP
You invest. We operate.
Own a 7.7 Specialty Coffee location — a validated premium brand, built, launched, and managed day to day by the team behind our Zamalek flagship.
★ 4.8 on Google · 2,000+ reviews · Zamalek flagship on the Nile
4.8★
Google rating
2,000+
Customer reviews
EGP 250
Average ticket
~90 days
From agreement to opening
WHY START FROM ZERO?
Start years ahead.
Most new cafés spend years learning lessons that could have been avoided. 7.7 already exists on the other side of that journey — with a brand customers love and a system teams can follow.
Most independent cafés depend on the owner. 7.7 depends on the system.
THE PARTNERSHIP MODEL
Built for investors. Operated by experts.
Focus on growth — we handle the entire business ecosystem.
You provide
- Capital investment
- Store development funding
- Working capital
- Strategic oversight
Not daily operations, staff management, or operational headaches.
7.7 provides
- Brand and franchise rights
- Site approval and store design
- Build-out and equipment planning
- Recruitment and training
- Daily operations management
- Marketing and growth
- Accounting and tax administration
- Monthly reports and KPI dashboards
COMMERCIAL STRUCTURE
Aligned by design.
Many franchise models only collect fees. 7.7 also shares in profit — so we only win when your store wins.
Franchise & setup fee
A one-time fee for the brand, systems, and full launch support.
Management fee
A monthly percentage of net sales covering operations, marketing, and growth.
Profit participation
7.7 shares in net operating profit, keeping our incentives tied to your returns.
Exact figures, branch economics, and return scenarios are shared in the investor pack.
Get the full numbersYOUR JOURNEY
From agreement to opening in about 90 days.
Strategic discovery
We meet, align expectations, and review the opportunity.
Qualification
We review your goals, location options, and strategic fit.
Location approval
Site assessment against brand standards and market potential.
Partnership agreement
Investment structure and responsibilities are finalized.
Design & build-out
7.7 leads design, equipment planning, and supervision.
Recruitment & training
Your team is hired and trained on the 7.7 system.
Launch & activation
An opening campaign built to create momentum from day one.
Operations & growth
We run the store; you receive reports and profit distributions.
GOVERNANCE & TRANSPARENCY
You stay informed. We stay responsible.
- Monthly financial reports
- KPI performance dashboard
- Quality and brand audits
- Centralized accounting and tax
- Performance review meetings
- Odoo / POS-driven reporting
Clear exit options
Continue and receive profit distributions, expand into more locations, transfer ownership subject to brand approval, or exit through the 7.7 buyback option at an agreed valuation methodology.
WHERE WE’RE GROWING
Priority expansion areas
Have another location in mind? Tell us about it — every site is evaluated individually.
THE TEAM BEHIND THE BRAND
Great brands are built by systems. Great systems are built by people.
Yasser Ali
Founder & Operations Partner
Eslam Fathallah Ahmed
Co-Founder & Growth Partner
INVESTOR FAQ
Answers to the questions that matter most
Do I need to be involved in daily operations?
No. 7.7 manages the full operating cycle: recruitment, training, marketing, reporting, quality control, accounting administration, and day-to-day store management.
What is my role as an investor?
You provide capital, review performance reports, and take part in major strategic decisions when required.
How do I monitor performance?
You receive regular financial reports, KPI dashboards, operational reviews, and performance summaries.
Who handles accounting and taxes?
7.7 manages accounting administration, financial reporting, and tax-related processes through a centralized structure.
Can I invest in more than one location?
Yes. Qualified partners may join additional locations as the network expands.
What if I decide to exit?
The partnership includes a potential buyback pathway, giving 7.7 the option to acquire the location based on an agreed valuation methodology and partnership terms.
TAKE THE NEXT STEP
Request the investor pack
Share a few details and our partnerships team will send you the full investment pack — figures, branch economics, and return scenarios — and arrange a discovery call.
Figures shared in the investor pack are targets and projections, not guarantees. All terms are subject to a signed partnership agreement.